The role of the Medical Office Manager or Practice Manager is varied and complex.  The OM basically runs the business side of a medical practice, clinic, or group of physicians.  That means he or she is responsible for billing, scheduling of patients and staff, maintaining inventory, balancing the books, complying with Regs, and a whole host of other day-to-day tasks.

“Branding” is a great way to improve any medical practice. Yet, physicians may not be that skilled in the areas of marketing and public relations. That is where a savvy Practice Manager or Office Manager comes into play.  As the main point of contact between the medial practice and the public, the PM can be crucial in establishing and maintaining the brand identity for the office and the physician within.