“Branding” is a great way to improve any medical practice. Yet, physicians may not be that skilled in the areas of marketing and public relations. That is where a savvy Practice Manager or Office Manager comes into play.  As the main point of contact between the medial practice and the public, the PM can be crucial in establishing and maintaining the brand identity for the office and the physician within.

Often, the front office is the "hot seat" for dealing with difficult patients. Some of us are better at handling these situations than others. Be aware of the members of your staff who are adept at dealing with angry, defensive, or just plain rude people. They can be an asset on a busy day! When dealing with difficult patients yourself, here are a few tips to keep in mind.