Thursday, 16 February 2012 15:26

Marketing for Success

Healthcare organizations are not exempt from the financial problems and  woes facing other corporations today; they too must “adapt or die”.  Whether large or small, healthcare organizations must constantly seek and implement business and marketing strategies to retain customers (patients) and to attract new ones.

When it comes to healthcare, patients (customers) are demanding quality care that is affordable, offers easy access to primary and specialty care, in close proximity to their home or place of employment and good customer service.

Patients that are unhappy with their healthcare plans or providers are walking with their feet - right next door to the competition.

Published in Auditing Your Practice

By its very nature, medical practice work can be frenzied, stressful, and overwhelming. You and your staff are likely under constant interruption, making it impossible to give each task the attention it deserves, and simply completing the huge number of necessary tasks each day can be a struggle. Effective time management is essential to the smooth operation of a medical practice. These practices can help you reduce your stress, improve your productivity, and reclaim your personal life.

Published in Surviving Your Career
Thursday, 02 February 2012 14:17

How to Keep Physicians on Schedule

With the rise of managed care, doctors are required to see more patients in a day than they did a generation ago. This can lead to long wait times, rushed visits, and overall less satisfied patients – not to mention doctors who feel like they’re working on an assembly line. Here are several ways to make your schedule run more smoothly. 

Standardize the schedule – Though many providers only want to work on “their” schedule, attempt to standardize the schedule and minimize changes as much as possible. This will lower the number of errors and reduce they disruption that proprietary schedules can cause. Providers may not like this at first, but a smooth schedule makes both doctors and patients happy.

Published in Did You Know?
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