Summertime can be a hot and slow time of year for many people around the
As a medical practice manager, you are largely responsible for determining and implementing the marketing strategy for your practice. Even if you have limited contact with patients, you have great influence over the culture of your office and the attitude of the physicians and staff. Many physicians simply don’t take an interest in marketing strategy or realize its importance. Your staff probably doesn’t have the knowledge to implement marketing strategy; they are also likely to get distracted from it by day-to-day tasks if no one offers regular and consistent direction. But like it or not, patients make both conscious and unconscious assessments about your practice and make treatment decisions and recommendations to other potential patients based on those assessments. Having accepted that you do have a large degree of control over what patients think about your practice, how do you develop a medical practice marketing strategy as a practice manager?