For the past year and a half we have been writing articles and blogs and sending them out to thousands of office managers on a myriad of topics.  Human Resources, Medicare, Cost Cutting, Marketing, you name it!  In 2012 we want to hear from you! 

Do you have a topic you are burning to write about?  An experience you want to share?  Or maybe you are an expert (through experience or otherwise) on a topic that would really help other practice managers.  Tell us about it!

Holiday stress for practice managers can come from a variety of sources. Specific to your medical practice, one source might be too many patients trying to cram in appointments before the end of the year, or too few patients making appearances at all, even for scheduled appointments. The first can result in an overwhelmed and stressed staff, including you, and the second can result in a loss of revenue, creating stress for your physicians and other staff – including you. Regardless of where it’s coming from, here are some tips on how to handle holiday stress.

After all of the website updates, Facebook posts, newsletter sends, print advertisements, and other elements of your marketing mix are placed in front of patients and potential patients, how do you determine the effectiveness of each and whether or not you should continue to invest time and money in them? The answer lies mostly (but not totally, as will be explained later) in your ROI, or return on investment. ROI is the primary indicator of how your marketing measures up.

Determining ROI is not difficult, but it can be complicated. You’ll need to know the cost of each marketing campaign and the amount of revenue that was generated by each campaign. The reason this can be complicated is due to tracking – if you are the practice manager for a plastic surgeon’s office and a new patient comes in for a face lift, how will you know what motivated her to choose your physician?